Film Opening Genre Research #2 Shrek

How many titles are displayed during the opening sequences to the film?
There was only the Dreamworks title.
What images are prioritized in the opening sequence?
A medium shot of a story book telling a fairy tale.
What connotations do the images carry?
Mainly sarcastic tones, poking fun at  traditional fairy tale genre tropes.
How is genre reinforced through symbolic and technical codes from the outset?
The comedic nature is reinforced through the sarcasm and the children's element is reinforced by the story telling structure. 
How does the film establish an enigma from the outset?
The cut from the storybook to the music video sequence highlights the humor of the movie.
What strategies are used to ensure the film appeals to its target audience?
The crude nature of the music video's fart jokes appeals to the children.
How has technology been used effectively?
This being a movie entirely generated by CGI the technology is used quite effectively, with the animations being smooth and lifelike especially for the time.

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